Something to Think About...

Cause & effect - There are many reasons why a business may not retain its customers. Some we can control, while others we cannot, these includes:

• Customers dissatisfaction;
• The end of a product lifecycle or service;
• Switching to a competitor; and
• Natural attrition (e.g. relocation to another state)

However a business will not retain its existing customers if:

1. Its primary focus is on getting new customers. (It does not have enough time and resources to retain existing customers); and/or
2. It does not have an effective AND PRACTICAL way of retaining customers

Our Approach – Helping You Get There, Without Preaching to You…

What we hear from many business are: “we know what we need to do, but we don’t have the time or resources to do it”. Most businesses understand the importance of customer retention and what needs to be done. They do not need an “expert” to preach to them, but what they require is a solution that is simple, practical and effective to help them get there.

messageSMART 2

That is why we created messageSMART 2. The idea is to upload your data into messageSMART 2, and for messageSMART 2 to the rest for you.

All your ideas, marketing, message template and image content are all set up upfront, so you only have to upload your data.

When we set up messageSMART 2 for you, we work with you on the following principles

• Every Customer is Unique – hence needs to be addressed differently;
• Every Contact is An Opportunity - whenever there is a chance to contact the customers, there is always an opportunity to do more; and
• Every Response is Valuable - every response from interacting with the customer provides key information, whether it is a SMS reply or a email click through

So using messageSMART 2, you are able to contact your customers by:

• Different Communication Channels – SMS, Email or Phone (via internal alerts)
• Providing Tailored and Personalised Content - Text or Images; and
• Creating Opportunities (such as upsells, identify VIP customers and data cleansing) when you contact your customers

Issues with Your Database?

One of the challenges a business faces is that the quality of the data in the database might be poor.

Common issues faced are mobile numbers and email addresses are placed in different fields, product/model codes are used instead of full product or model names and initials are used instead of full names etc.

These limitations can also be addressed during the set up of messageSMART 2.

Some examples include:

• Using the MULTIPLE FIELD SEARCH function, we can locate the mobile number and or email address of the record regardless of which field it is located in;
• We can format data in UPPER CASE into proper casing, and codes into full words (TO = Toyota); and
• Where information is MISSING, we can use default values (eg. if first name is missing – insert Sir/Madam)

All the above can be done with minimal manual intervention.

That is why messageSMART is truly designed to work for you!