Social Networking may have its beginnings in the social world, but it has developed well into the business world. More and more businesses are beginning to understand the importance of such communication processes and the growing need to be part of it. The article ‘Twitter Comes to the Rescue’ explores some of the potential benefits a social networking site such as Twitter can have for businesses with regards to opening up countless new ways to connect and communicate with customers.

Article Excerpt

It’s been described as an ego-stroker for those who want to broadcast the minutiae of their lives in 140 characters or less. It’s a virtual popularity contest to see who can rack up the most followers. And it’s yet another way to procrastinate on the Web…

As hotels, airlines and other travel companies line up on Twitter to promote their brands, customers who voice their grievances in the form of tweets are getting surprisingly fast responses for everything from bad airplane seats to poor room service... View Article

Reference: NY Times, Michelle Higgins, Published July 5 2009 (http://www.nytimes.com)