Owning up to making a mistake is undoubtedly one of the more difficult tasks one faces in business. But biting the bullet, and being the first to admit the fault can be more beneficial than waiting for that abusive call a week later. ‘Notify Customers of Your Mistakes’ briefly outlines why businesses are better off notifying customers of their mistakes as soon as possible to help ensure they retain that customer's business, and reduce any negativity which might have derived from word-of-mouth as a result of the mistake.

Article Excerpt
It is to your advantage to identify it, confess it, and fix it before the customer realizes there is a mistake. This will show your customers that you actually care about them after they pay and have left your store or business and will help build a long-term relationship with them... View Article

Reference: Return Customer, Joe Rawlinson, Published 21st Oct 2009 (http://www.returncustomer.com)