It is seldom recognised that gatekeepers, such as receptionists, hold a great deal of power and responsibility within a business. They are the first point of contact for potential and existing clients, and thus are responsible for determining whether positive or negative first impressions are created. ‘Can I tell him who’s calling?’ discuses the various pitfalls which receptions often fall into and the potential effects this has on future business.

Article Excerpt

Without a doubt, the manner in which companies handle their telephone communication is one of the most overlooked and abused areas in business. It's also among the easiest to correct and for which assistance is readily available. Why, then, don't we do a better job?... View Article

Reference: Real Estate Journal, Friday 19th Sept 2008