“There's no business like show business, but there are several businesses like accounting.” David Letterman   A simple statement about what seems a simple topic. But if you read between the lines, what it highlights is something quite interesting. How many of us are involved in something special? Something unique? With all the pressures of life looming, too many of us fall into jobs or careers that are simply ordinary. The risk of following ones dream or passion has become too... [More]

I've recently been involved with the project of bringing in quite a large intake of new customers. Although one's first reaction to this would be all the benefits which come from new clients, the process can often be long and tricky. For in the world of business, one deals with people, not just money. And people can often be complicated. Starting out, I was very excited. Writing up the contracts, building charts to monitor developments, having neatly defined folders to store all relevant and ... [More]

Customer satisfaction. A simple enough concept to contemplate, yet how many of us truly understand it enough to conquer the complexities surrounding it? To achieve customer satisfaction, one must first learn what it is that a customer is wanting and how best to achieve delivering that to them. In order to do this, perhaps management should consider business not from a sales, marketing, financial, or economic perspective (although all still important), but from the perspective of their particular... [More]