Client Overview
CeBIT Australia
- CeBIT Australia is the leading ICT trade show in the Australasian Region.
- 30,000+ visitors
- 720+ exhibitors
Challenge:
To provide an innovative solution that will facilitate business matching for exhibitors and visitors
Our Involvement
Working closely with the HFA team, irwinSolutions customised and deployed smartAPPOiNT with some enhanced features:
- Intelligent business matching
- Real-time online appointments
- Automated messaging
- Automated reminders
- Exhibitor calendars
- Exhibition Planner for visitors
Value Delivered
to visitors: Productive time is maximised at the exhibition
to exhibitors: Relevant exposure is maximised (by pre-scheduling appointments, the right business contacts are made)
to CeBIT Australia: Reinforcement of innovative, efficient and value-driven brand image. A successful exhibition from an exhibitor and visitor perspective means repeat attendance (customer retention) for future years.